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Development Overview of an Automotive Bearing, Steering Wheel and Lighting Product Platform

The project involved building a multilingual website for a Wenzhou-based manufacturer specializing in automotive wheel bearings, steering wheels, and LED headlamps. The company supplies to aftermarket distributors in South America, Eastern Europe, and the Middle East. The platform was intended to replace email-based quotations with an interactive catalogue that offers real-time stock, downloadable drawings, and cross-reference tables.

Product Range

The bearing line covers Generation 1, 2, and 3 wheel hub units with ABS encoder rings, rated for dynamic loads between 28 kN and 65 kN. Steering wheels range from 365 mm to 385 mm in diameter, available in polyurethane or leather wrap, with or without integrated switches for cruise and audio control. The lighting catalogue includes H1, H4, and 9005 halogen bulbs as well as 30 W and 50 W LED headlamp modules meeting ECE R112 and SAE J581 standards. All items are manufactured under IATF 16949 and carry CE markings where applicable.

Target Audience

Primary users are purchasing agents at parts wholesalers, independent garages, and container-load buyers aged 30–55. Secondary visitors include fitment technicians checking torque specifications and customs brokers seeking HS codes. The average buyer prioritizes price consistency, MOQ flexibility, and access to certificates. Mobile traffic accounts for 54 % of sessions, peaking at 08:00 and 18:00 Central European Time.

Site Architecture

Navigation is divided into Bearings, Steering, and Lighting. Each section is filtered by vehicle make, model year, and engine code. Product pages display application lists, encoder tooth counts, and bolt-circle diagrams. A cross-reference table links OEM numbers such as 42450-52030 or 1K0-959-411 to the manufacturer’s SKU. Logged-in accounts see tiered FOB prices and carton quantities. The underlying CMS is PrestaShop customized for automotive fitment data, with a MySQL backend indexed on OE number and ABS encoder type.

Technical Implementation

The front end uses a lightweight theme scoring 90 PageSpeed on desktop and 84 on mobile. Hosting is located in Frankfurt, delivering TTFB below 160 ms for European users and below 260 ms for South America via Cloudflare. Product images are served in WebP format with JPEG fallback; median page weight is 680 kB on first load and 230 kB on repeat visits. The cart supports multi-currency display and enforces minimum order quantities at the variant level.

Documentation and Compliance

Each bearing page links to a noise-test report conducted at 1,800 rpm and 60 dB background level. Steering wheels include material test reports confirming polyurethane density of 380 kg/m³ and heat resistance of 110 °C. Lighting pages offer photometric diagrams showing peak intensity at 0.25 D and 1.5 R according to ECE grid points. All certificates are watermarked PDFs restricted to logged-in distributors.

Inventory Integration

Stock levels are pulled hourly from the factory ERP through a REST API. When on-hand quantity falls below 300 pieces for bearings or 100 pieces for lamps, the site displays an amber warning and offers air-freight lead times. Back orders are accepted only for accounts with credit insurance. These rules reduced cancelled orders by 20 % compared to the previous email-only process.

Support and After-Sales

A ticketing system allows users to select part number, vehicle application, and fault description. High-priority tickets trigger email alerts to regional sales engineers. Average first-response time is 6 hours for Latin America and 4 hours for Eastern Europe, measured against an internal SLA of 24 hours. Return-material authorizations are linked to original order numbers, enabling traceability back to production batch.

Performance Metrics

During the first five months the site attracted 32,000 unique visitors, created 380 distributor accounts, and generated 78 purchase orders valued at USD 2.9 million. Average session duration increased to 3 min 50 s from 2 min 05 s on the legacy brochure site. Bounce rate decreased from 65 % to 41 %. Server uptime reached 99.98 %, with one interruption caused by scheduled ERP maintenance.

Security and Data Protection

Registration requires a valid business license verified against local trade registries. All pricing files are stored on encrypted drives and delivered through signed URLs that expire after 15 minutes. The platform enforces TLS 1.3, implements CSP headers, and undergoes quarterly vulnerability scans. Personal data are retained for warranty purposes and purged 18 months after the last transaction.

Logistics and Shipping

Each SKU carries carton dimensions, gross weight, and pallet pattern. A freight calculator multiplies carton volume by destination port to return LCL and FCL estimates. Incoterms 2020 options of FOB Ningbo and CIF main port are selectable at checkout. Duty rates for bearings (HS 8482) and lighting (HS 8512) are displayed based on the buyer’s country, sourced from an external tariff API updated monthly.

Future Expansion

The roadmap includes a VIN decoder that returns a bill of materials for common bearing and lighting applications, built on JavaScript to avoid server load. A Revit family library is planned for steering wheel switch layouts to assist automotive design studios. The team is also evaluating carbon-footprint labels calculated from steel billet to finished goods, responding to incoming EU CBAM requirements.

Conclusion

The platform shows how a mid-size auto parts supplier can present mechanical and electrical components without compromising technical depth. By combining real-time stock, verified test reports, and transparent shipping logic, the company has reduced the average quotation cycle from four days to under 30 hours for repeat buyers. Continued investment in VIN decoding and sustainability metrics will determine whether the site evolves into a full ordering portal or remains a pre-sales qualification tool.