风车光伏产品英文贸易站

Development of a Wind Turbine and Photovoltaic Solar Product Website

This report outlines the conception, design, and deployment of a bilingual corporate website presenting small-scale wind turbines, photovoltaic panels, and hybrid energy kits. The client is a Jiangsu-based manufacturer exporting to Europe, North America, and parts of Africa. The objective was to replace a static brochure with an interactive product portal capable of generating qualified distributor leads and hosting technical documentation in line with IEC and UL standards.

Business Background

The company produces horizontal and vertical-axis wind turbines rated from 400 W to 10 kW, together with 60-cell and 72-cell mono-crystalline modules between 320 W and 550 W. Annual shipments total 180 MW of solar modules and 22 MW of wind turbines. Roughly 65 % of revenue originates from engineering firms building off-grid telecom or irrigation projects, while 35 % comes from residential installers. Management required a site that could address both audiences without overwhelming the homeowner or under-serving the engineer.

Target Users

Primary visitors include procurement officers at EPC contractors, renewable energy distributors, and municipal energy planners. Secondary traffic is generated by homeowners researching rooftop or garden wind-solar hybrid packages. The typical commercial visitor seeks cut sheets, CAD drawings, and levelized cost calculations, whereas residential users focus on payback periods, noise levels, and installation videos. Mobile traffic represents 52 % of sessions, peaking during European evening hours and North American lunch breaks.

Functional Requirements

The site provides dynamic product filtering by rated power, start-up wind speed, module efficiency, and certificate type. A configuration tool allows the visitor to select turbine, PV capacity, and battery voltage, then receive a one-line diagram and bill of materials in PDF form. Distributor pricing is hidden behind a login verified by trade license number. All downloads are watermarked automatically to discourage unauthorized redistribution. The back-end also supports batch upload of test certificates in ZIP format, reducing repetitive FTP exchanges.

Content Structure

Information is grouped into five top-level sections: Wind Turbines, Solar Modules, Energy Storage, Hybrid Systems, and Support. Each product page contains an image carousel, mechanical drawing, electrical curve, compliance badges, and packaging data. A project gallery links completed installations to the SKUs used, enabling the visitor to view turbine performance in different wind classes or module output across irradiance zones. News posts cover IEC 61400-2 revision summaries, anti-dumping rulings, and grant program deadlines, refreshed quarterly to maintain search visibility.

Visual and Technical Approach

The interface employs a light background with accents in sky blue and turbine-grey to echo clean energy themes. Typography relies on a single sans-serif family with a 1.5 em line height for readability. Product images are shot against a neutral backdrop and supplied in WebP format; the median page weight is 720 kB on first view and 260 kB upon cache hit. The site runs on a headless CMS feeding a Nuxt front-end served through a CDN with edge nodes in Frankfurt, Los Angeles, and Johannesburg. TTFB is routinely below 120 ms from these locations.

Compliance and Certification

Each module page references IEC 61215 and IEC 61730 test reports, while turbine pages list IEC 61400-2, CE, and UL 1741 certificates. Downloadable PDFs are restricted to logged-in distributors to prevent counterfeiting. A dedicated microsite section named “Certificates” offers a filterable table by product family, standard, and issuing laboratory, simplifying due-diligence audits for institutional buyers.

Performance Metrics

Within four months of launch the site attracted 38,000 unique visitors, generated 1,100 configured quotations, and converted 87 into firm purchase orders worth USD 3.4 million. Average session duration increased from 1 min 50 s on the old brochure site to 3 min 10 s; pages per session rose from 2.3 to 5.1. Server uptime reached 99.98 %, interrupted only by a planned database migration. Google PageSpeed scores are 93 on desktop and 86 on mobile.

Integration with Operations

Quotations are pushed automatically to the CRM where sales engineers attach freight quotes and inverter compatibility notes. Once a quote is accepted, order data flow through an API to the ERP, triggering bill-of-material checks and production slotting. Shipment tracking numbers are returned nightly and displayed inside the distributor dashboard, reducing inbound email volume by 28 %. Warranty registration cards are generated automatically and include QR codes linking to the product serial page.

User Feedback and Iteration

Remote usability sessions were held with twelve engineers and eight installers across Denmark, South Africa, and California. Tasks included configuring a 5 kW hybrid kit, locating acoustic data for a 600 W turbine, and downloading a two-year energy-yield spreadsheet. Average task completion time dropped from 6 min 15 s on the legacy site to 2 min 45 s on the new build. The most requested improvement was the addition of irradiance and wind-speed look-up tables; these were subsequently embedded as iframe widgets sourcing data from public meteorological APIs.

Security and Data Protection

Distributor accounts require verification of trade license or installer insurance before activation. All technical files are stored in an S3 bucket with server-side encryption and signed URLs that expire after 15 min. The site enforces TLS 1.3, implements CSP headers, and undergoes quarterly penetration tests. Personal data are retained only for warranty and notification purposes, with deletion triggers aligned with GDPR guidelines.

Localization and Sustainability

Beyond English, the site offers German and Spanish versions, with number formats, date syntax, and postal-code examples adjusted accordingly. Carbon-footprint figures are displayed per module and per turbine, calculated from cradle-to-gate LCA data verified by a third party. A recycling section outlines take-back programmes in the EU and selected US states, addressing growing regulatory pressure for producer responsibility.

Roadmap

Planned enhancements include a web-based monitoring portal where installers can register systems and display live production data, strengthening brand stickiness. A Revit families library is under development to assist BIM-centric engineering firms. The team is also evaluating dynamic pricing tied to polysilicon and steel indices, allowing distributors to lock quotes for up to 30 days.

Conclusion

The project demonstrates how a manufacturer can move from static brochures to an integrated lead-generation and documentation hub without compromising technical depth. By combining configurable system tools, verified compliance data, and transparent performance metrics, the company has created a platform that satisfies both commercial buyers and institutional auditors. Continued investment in live monitoring and BIM content will determine whether the site evolves into a full-service partner portal or remains a pre-sales engine.